“To reserve the Session Date and to reserve the stylist, Client shall pay to Photographer, upon execution of this Agreement, a non-refundable reservation fee in the amount of $400.00. Client understands and agrees that Photographer will not book other sessions during this time. In the event that Client cancels the portrait session or fails to attend the session on the Session Date, for any reason, Photographer shall suffer losses that are difficult to ascertain. As such, Client agrees that, in the event of cancelation by Client, such $400 shall be forfeited by Client and paid to Photographer as liquidated damages and not as a penalty. Client and Photographer agree that such amount is reasonable.”